Located just west of Milwaukee, Brookfield Square has been a shopping destination for southeastern Wisconsin families for nearly six decades. From back-to-school shopping and holiday traditions to date nights and family outings, the mall has played an important role in the memories of thousands of local residents.
While retail has changed dramatically over the years, Brookfield Square has continued to evolve by adding restaurants, entertainment, fitness, and specialty attractions. Today, visitors come not only to shop but also to enjoy movies, interactive games, dining, and community events.
Where Is Brookfield Square?
📍 Address
95 North Moorland Road
Brookfield, WI 53005
Located just off Interstate 94 at the intersection of Moorland Road and Bluemound Road, Brookfield Square is about a 20-minute drive from downtown Milwaukee and is easily accessible from throughout southeastern Wisconsin.
The mall is represented here: Brookfield Square
Mall Hours
Monday – Saturday: 10:00 AM – 8:00 PM
Sunday: 11:00 AM – 6:00 PM
Individual restaurants and entertainment venues may have different operating hours.
A Look Back in Time
Brookfield Square officially opened in 1967, during one of America’s biggest suburban growth periods. Developed by the Richard E. Jacobs Group, the mall originally featured around 60 stores and quickly became one of Wisconsin’s premier shopping destinations.
In its early years, shoppers visited familiar names such as Sears, Kohl’s Food Store, Woolworth’s, T.A. Chapman’s, Walgreens, and JCPenney. For many Milwaukee-area families, a trip to Brookfield Square became a weekend tradition.
Growing Through the Decades
Like many successful malls, Brookfield Square continually reinvented itself.
During the 1990s, the original movie theater and Woolworth’s closed, allowing space for a new food court.
In 2004, the mall underwent a major renovation that modernized its appearance and added several restaurants around the exterior of the property. A year later, a large two-story Barnes & Noble opened near the main entrance, adding another popular destination for shoppers and book lovers.
More recently, former department store spaces have been redeveloped into entertainment attractions and dining destinations, reflecting the changing way people use shopping centers.
Shopping at Brookfield Square
Brookfield Square offers a blend of national retailers, specialty shops, and locally owned businesses.
Visitors will find stores such as:
- Barnes & Noble
- JCPenney
- Bath & Body Works
- H&M
- Maurices
- Williams Sonoma
- Warby Parker
- Kendra Scott
- Altar’d State
- Spencer’s
- Secret Market (local vendor marketplace)
The mix continues to evolve as the property adapts to changing shopping trends.
Dining Options
Brookfield Square has become just as much a dining destination as a shopping destination.
Popular restaurants include:
- Cooper’s Hawk Winery & Restaurant
- Uncle Julio’s Mexican Scratch Kitchen
- Bravo Italian Kitchen
- Fleming’s Prime Steakhouse
- Bar Louie
- Lou Malnati’s Pizzeria
- Red Robin
- Wasabi Sushi Lounge
Whether you’re planning a casual lunch, family dinner, or special night out, there’s something for nearly every taste.
Entertainment
One of the biggest changes at Brookfield Square has been its growing focus on entertainment.
Visitors can enjoy:
- Movie Tavern Brookfield Square for movies and dining
- WhirlyBall
- Arcade games
- Fitness facilities including OrangeTheory
- Indoor activities for groups and families
This shift has helped make Brookfield Square a destination where visitors can spend an entire afternoon or evening rather than simply shopping.
Things to Do Near Brookfield Square
If you’re spending the day in Brookfield, consider adding these nearby attractions to your itinerary:
🛍️ The Corners of Brookfield
A modern outdoor shopping and dining district featuring boutiques, restaurants, and seasonal events.
🌳 Mitchell Park
Perfect for walking, picnics, and relaxing outdoors.
🦒 Milwaukee County Zoo
Just a short drive away, the zoo is one of southeastern Wisconsin’s top family attractions.
🌺 Boerner Botanical Gardens
Beautiful gardens that bloom throughout spring, summer, and fall.
🎳 Bowlero Brookfield
A fun option for bowling, arcade games, and group outings.
Why Brookfield Square Still Matters
Shopping has changed dramatically over the past two decades, but Brookfield Square continues to serve as an important gathering place for the community.
Instead of focusing solely on retail, the property has expanded into dining, entertainment, and social experiences. Many visitors now stop by for dinner, a movie, fitness classes, or family fun—even if they don’t plan to spend the day shopping.
Visitor Tips
To make the most of your visit:
- Visit weekday mornings for smaller crowds.
- Plan lunch or dinner at one of the many restaurants.
- Catch a movie after shopping.
- Wear comfortable shoes.
- Check the mall’s event calendar before visiting for seasonal activities and promotions.
Fun Facts
- Opened in 1967
- More than 1 million square feet of retail space
- Conveniently located off Interstate 94
- Originally featured approximately 60 stores
- Continues evolving with entertainment and dining as major attractions
Final Thoughts
Brookfield Square has been part of southeastern Wisconsin’s shopping landscape for generations. While retail has changed, the mall has worked to redefine itself by emphasizing experiences that bring people together.
Whether you’re looking for a new outfit, enjoying dinner with friends, catching the latest movie, browsing for a good book, or spending an afternoon with family, Brookfield Square continues to offer something for everyone.
If you’re exploring the Milwaukee area or planning a day trip to Brookfield, it’s worth adding Brookfield Square to your list—especially when paired with nearby attractions, restaurants, and entertainment that make the area a destination beyond shopping.